Consumer Behavior- B Essay Example | Topics and Well Written Essays - 500 words

Consumer Behavior- B - Essay Example 3-Graham is a college student who is impulsive and somewhat rebellious.   He seeks out variety and excitement, usually looking for something new, offbeat, and risky.   Even though he was 18 years old and  eligible to vote, he didnt vote in the last presidential election and is not very interested in world events.   To which VALS segment does Graham belong? ESSAY 1- Discuss how a small bio-technology firm could influence the reference group infrastructure and the lead users to accelerate adoption of its products in the market. A small bio-technology firm can significantly influence the reference group infrastructure and its lead users to accelerate adoption of its products in the market by way of exploring key characteristics of lead users and major reference groups like key consumers, suppliers, and industry experts. Only after gaining acquaintance with their key characteristics or their behavior can a firm hope to sell more products in the market. This is because such knowledge can inform a firm about what are the currently hot demands in the buying market. This can boost adoption of products in the market because the firm will be then able to act in accordance of those demands. Lead users form a major reference group and researching such users’ preferences and dislikes can give a firm a lot of valuable material regarding how they can influence other potential customers in foreseeable future. A seller organization hoping to accelerate adoption of its products in the market should essentially understand the buying motives and decisions of their lead users. They can later use this kind of information to convince other customers to make the same kind of decisions. ESSAY 2- Unheard of twenty years ago, discuss the rationale people use today to shop or NOT shop on the Internet.   Given  your response,  what are the benefits to purchasing an iPod direct from a channel member.